Jinwei Travel Buddy Box

This beverage packaging design centers on the idea of journey companionship and rethinks the bond between packaging and users with versatile multi-scenario applications.

Visually, it retains the iconic red-and-yellow color scheme of the brand "Jinwei", conveying relaxation and friendliness during trips with a warm and bright tone, and granting the packaging outstanding visibility both at point of sale and in outdoor settings. In terms of material, it uses non-woven fabric to provide a soft touch and greater structural stability than traditional paper, and incorporates biodegradable features to bring environmental concepts into daily use.

Functionally, it incorporates a detachable shoulder strap made of soft anti-slip material. The strap is sized to fit shoulders of adults and children, allowing easy carrying so the packaging can serve as a simple and practical carry-on bag. When used inside vehicles, the packaging can quickly unfold and hang at the back of seats. It extends naturally on both sides to create storage space for drinks or snacks, offering a proper storage solution for the limited interior space of vehicles.

This packaging places great emphasis on interaction between people during journeys. It integrates an interactive gobang panel on the interior. The chess pieces of the panel leverage a soft hook-and-loop structure, making them lightweight and repositionable. When not in use, the panel can be neatly stored in built-in side slots of the packaging to prevent loss during travel, realizing lightweight entertainment available anytime and anywhere.