Xiangpiaopiao - Crispy Bouncy Milk Tea Design Project

Xiangpiaopiao Crispy Bouncy Milk Tea packaging design creates a highly recognizable visual system through highsaturation colors and symbolic food imagery. By leveraging the natural connection between color and taste, it enables consumers to instantly identify and remember the product's key features.
The taro and coconut flavor features a dominant taro purple, accompanied by realistic illustrations of coconut flesh and taro puree, vividly conveying a smooth, sweet taste; the brown sugar roasted milk flavor uses a caramel brown base, with dimensional visuals of brown sugar chunks, strengthening the memory point of rich, caramelized aroma; the jasmine milk green flavor takes jasmine green as its base, accented with fresh jasmine flower motifs, allowing the dual perception of tea and floral fragrance to come through at once.
The “pou” symbol serves as a unified visual anchor, combined with the functional information “25g/pack, big crispy pou pou”. Under the dual impact of color and symbol, each variant remains clearly distinguishable while a cohesive visual language builds serialized brand equity, achieving instant shelf standout and long-term memory retention.