2026 | Professional

French Design Awards Gold Winner

The Golden Horse of Longma lang

Entrant

Sichuan Langjiu Co., Ltd.luzhou, China

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shenzhen Bianfa Brand Consulting and Design Co., Ltd.

Country / Region

China

The golden horse treads the clouds, its brilliance illuminating the world; with the dragon as its soul and the horse as its bone, the Golden Horse of Longmalang embodies the auspicious grace of the East, engraving the legendary craftsmanship of Langjiu. Adorned with a golden base, its symmetrical axis upholds the Eastern ceremonial order, while flowing golden patterns exude noble dignity. Every line conceals aesthetic philosophy, and every inch of light and shadow reflects the splendor of the era, perfectly suited for diverse occasions such as gift-giving, banquets, and commemorative collections, showcasing an elevated style.
The dragon shoulders responsibility, the horse embodies resilience, and the Golden Horse symbolizes glory, coronation, and achieving one's rightful place. This salutes every trailblazer who perseveres and ultimately reaches the summit. The Golden Horse embodies the auspiciousness of the East, inherits the glory of the times, forges classics with quality, and strives for the future with ingenuity.

Credits

Art direction
Mr.Yu Houjun
Graphic design
Mr. Wang Chao
Graphic design
Mr.Zhou Yunxiao
Graphic design
Mr.Li Wei
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