2026 | Professional

French Design Awards Gold Winner

Lightweight Growth-Oriented Underwear for Girls

Entrant Company

COCOSMART

Category

Fashion Design - Underwear

Client's Name

Country / Region

China

This is a growth-oriented underwear designed specifically for adolescent girls, offering both physical support and psychological care.

It focuses on the physiological and psychological characteristics of breast development during adolescence. Moving away from the restrictive feel and overly mature designs of traditional bras, it combines ergonomic tailoring and skin-friendly materials to accompany girls comfortably through their growing years.

This underwear employs a phased W-shape support design, where a soft-membrane cup and reinforced lower-edge fabric create lightweight uplift, reducing breast movement without compressing developing mammary tissue. Moreover, based on the activity patterns of girls at this stage, the proprietary X-TECH technology divides the back into a spine-support zone and a mobility zone. The spine-support zone provides upward lift and disperses shoulder-neck pressure, aiding spinal health and postural development. The side-wing mobility zone uses highly elastic mesh-knit fabric for excellent moisture-wicking, breathability, and freedom of movement. Dot-ventilated molded cups increase breathability by 60% compared to ordinary padding, adapting to various scenarios like school and sports. Widened, curved-cut shoulder straps further distribute shoulder pressure and prevent strap slippage.

Rooted in minimalist aesthetics, this underwear features a mold with a 1mm reserved perimeter for discreet adhesive application and seamless edge technology, making it nearly invisible under outerwear. This effectively reduces girls' embarrassment and anxiety about bodily changes during puberty, helping them feel more confident in everyday social settings. Paired with low-saturation color palettes, it offers versatile styling that meets the emotional and aesthetic needs of teenage girls.

Drawing on deep insight into the psychological concerns of girls' development, the underwear transcends the functional role of traditional bras to become a gift that accompanies growth, supporting them in maturing with comfort and confidence.

Credits

Liu Jihua
Dong Limei
Yu Jiahui
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