2026 | Professional

French Design Awards Silver Winner

Frog Prince Kids' All-season Moisturizing Cream

Entrant Company

Frog Prince (Fujian) Baby & Child Care Products Co.,Ltd.

Category

Packaging Design - Baby & Children

Client's Name

Country / Region

China

This children's skincare packaging transcends conventional functionality to deliver a design language that emotionally resonates and inspires imagination. Drawing inspiration from nature, it presents a modern, minimalist artistic form.
Guided by a bionic design philosophy, this packaging bottle captures the focused yet gentle gaze of a frog rather than relying on literal cartoon depictions. It incorporates a bionic form inspired by the brand's IP—transforming the iconic frog head into an approachable and distinctive visual symbol. Its subtly curved cap acts not only as a visual focal point but also as an ergonomic guide—offering a defined pressure point that turns the act of opening into a ritual full of joy and accomplishment.
Featuring a seamless cylindrical body with rounded edges and a delicate matte finish, this minimalist packaging bottle moves away from unnecessary decoration to emphasize the inherent warmth and safety of the materials. The carefully balanced proportions between bottle and cap create a harmonious aesthetic. The one-piece injection-molded structure, combined with the use of recyclable materials, reflects a commitment to sustainable development.

Credits

Zeng Lijuan
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