2026 | Professional

French Design Awards Silver Winner

A MEI Pineapple Snowflake Cake Gift Box

Entrant Company

TimYingMei BioTechnology Co., Ltd.

Category

Packaging Design - Food

Client's Name

Country / Region

Taiwan

The packaging of A MEI Pineapple Snowflake Cake gift box is built around the idea of Taiwan’s land as a “golden postcard.” It transforms the story of pineapples grown in Minxiong, Chiayi, into a small piece of Taiwan that can be carried, gifted, and shared. The visual identity uses the rich yellow of pineapple flesh and a warm, joyful orange as the main tones, contrasted with accents inspired by red soil and sunlight. Together, they express the warmth of a journey “from the land to the taste buds,” while generous white space echoes the light, airy texture of the snowflake bites.

On the front and side panels, key information such as “place of origin,” “pineapple variety,” and “no-added formula” is clearly highlighted. A QR code links directly to the Ameipineapple website and farm footage, allowing consumers to see the full process from seedling cultivation and smart farming management to product processing, and reinforcing traceability and professional credibility.

In terms of structure and unboxing, the outer box adopts a neat, stackable form that is easy to display at retail. Inside, individual pieces or small packs are separated with an inner tray to make sharing easier, reduce breakage, and lower loss during transport. This supports both gifting and everyday snacking scenarios. Recyclable paper material and reduced-ink printing are prioritized, using visual design to echo the brand’s commitment to sixth-order industry upgrade and sustainability. Each box of Pineapple Snowflake Bites is therefore more than just packaging for a snack – it is a design-driven storytelling medium, carrying the voice of Taiwan’s pineapple fields out into the world.

Credits

Design Director/Orange art 23 Design Studio
Nengling Liao
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