One's Member AirCotton Sanitary Pad Series

JD One’s Member designed the packaging for its sanitary pads, highlighting the product’s “light, soft, and breathable” qualities. The design strikes a balance between natural comfort and artistic elegance, meeting consumers’ expectations for both practical functionality and visual appeal.
The packaging centers on the core product feature, “air cotton”. Drawing inspiration from core material, cotton, it celebrates the beauty of nature. The design illustrates cotton with soft strokes and gradient tones in a hand-drawn colored-pencil style, echoing sanitary pads’ 100% cotton layer while conveying a natural, pure, and comfortable living attitude—making users feel as if they are embraced by nature during use. The two words “air cotton” feature a custom typeface, with strokes mimicking the gentle curves of cotton. A creative combination of pink-gold hot stamping and embossing gives the lettering a warm metallic sheen and an embossed texture, turning an abstract idea into a concrete sensory experience. Packaging for different products adopts different low-saturation color palettes. Day-use sanitary pads use a blue-and-pink scheme for a fresh, lively daytime vibe, while night-use sanitary pads feature yellow-and-pink tones to create a calm and soothing nighttime atmosphere. This not only differentiates product types but also adds emotional resonance, giving the line a unique personality while maintaining a cohesive artistic style. The layout emphasizes a harmonious balance of order and white space. Key information, such as the brand logo and the “air cotton” lettering, is highlighted while artistic illustrations add atmosphere, avoiding over-decoration and preventing information overload. By keeping a clear hierarchy and balanced spacing, the packaging allows consumers to grasp the key information at a glance, while conveying a sense of simplicity, elegance, and refined style.