2025 | Professional

French Design Awards Silver Winner

French luxury platinum goose down jacket

Entrant Company

Shanghai Silk Group Brand Management Co., LTD

Category

Fashion Design - Prêt-à-porter / Ready-made

Client's Name

LILY Business Fashion

Country / Region

China

The French luxury platinum goose down jacket redefines winter elegance through innovative fabric technology and precision tailoring. More than just exceptionally warm, it elevates both style and comfort, seamlessly adapting to a range of scenarios—from casual everyday wear to high-end business engagements.
A key innovation lies in the brand’s self-developed wool-Lycra® blend, woven from ultra-fine Australian merino wool for exceptional softness and insulation, with integrated Lycra® fibers enhancing stretch and wrinkle resistance. This composition delivers a crisp, figure-flattering silhouette without compromising comfort. Further elevating functionality, the advanced X-TEX LILY™ 3-in-1 protection technology provides reliable defense against water, oil, and stains, making the jacket ideal for urban demands, from sudden downpours to everyday spills during commutes. Inside, the jacket features 100% premium goose down filling with a fill power of over 700 and a down content of 90%, offering up to 1.3 times more warmth than standard duck down. It also achieves a high cleanliness level exceeding 1000 mm and long-lasting antibacterial properties, promoting long-term hygiene and well-being.
Aesthetically, the goose down jacket embodies the essence of French understated luxury. It incorporates classic quilting techniques and a subtly cinched waist design, further enhanced by the precision 3D tailoring rooted in extensive research into the golden proportions of the female form. The result is a sleek, slimming silhouette that redefines the down jacket, breaking free from the traditionally bulky image. Complementing this refined structure is the geometric elegance characteristic of French architecture, creating a crisp, structured silhouette that never compromises gentle femininity. This perfectly balances professional sophistication and daily comfort. Moreover, the signature Glacier Blue hue draws inspiration from the Himalayas’ pristine snow peaks. This muted, low-saturation color not only continues LILY’s iconic design language but also seamlessly integrates into diverse urban environments, serving as a visual metaphor for modern feminism: being quietly powerful, elegantly poised, and deeply confident.

Credits

Lun Li
M. Thierry
Zoey Chen
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