Hohocha

This project is a collaborative packaging design between Taiwan’s iconic snack brand Kuai Kuai and the renowned Sun Moon Lake black tea brand Hohocha. The design centers on reinterpreting classic packaging through the lens of local landscape and cultural memory, transforming the natural scenery of Sun Moon Lake into an intuitive visual language. By combining detailed illustration, layered color palettes, and narrative composition, the packaging elevates the snack beyond a mere product—offering a multi-sensory experience that evokes both memory and affection. This approach not only sparks curiosity in first-time customers and deepens brand loyalty among existing fans, but also infuses the brand with rich cultural significance, extending its long-term presence in the marketplace.

The visual journey begins with a bird’s-eye view from a gondola ride over Sun Moon Lake, weaving together landmark sceneries such as Wenwu Temple, the Nine Frogs, local tea plantations, and streetscapes, creating a uniquely Taiwanese narrative across the packaging. With attention to visual flow and spatial layering, the design places each iconic location in carefully composed harmony, allowing consumers to immerse themselves in a sensory story that resonates with local identity and enhances the brand’s emotional connection.

More than just a wrapper, the packaging becomes a captivating storyteller of Taiwan’s land and culture. By embedding the essence of Sun Moon Lake’s natural and cultural heritage, the design transforms the product into a medium for conveying brand values—one that awakens local pride, reinforces regional identity, and invites consumers to cherish Taiwan’s natural and cultural treasures. Through visual storytelling, the packaging becomes a bridge between product and place, as well as a vehicle for the brand’s commitment to cultural and environmental sustainability.