2025 | Professional

French Design Awards Silver Winner

HelloFont FuChen

Entrant Company

Shanghai Yichuang Information Technology Co., Ltd.

Category

Conceptual Design - Graphic & Illustration

Client's Name

Country / Region

China

With the graceful, flowing strokes of traditional Chinese calligraphy, HelloFont FuChen brings together the aesthetics of Zen and the clarity of modern design, fulfilling the on-screen legibility of the digital age while retaining the texture of traditional printing.
Rooted in modern minimalist font structure, the meticulously crafted font elevates its visual center and tightens its inner space to create a light, upright presence. Moderate spacing between strokes enhances spatial balance, evoking a sense of Zen serenity. In terms of stroke details, the design team introduces subtle and dynamic changes in stroke pressure across pie (left-falling), na (right-falling), and gou (hook) strokes, capturing the airy grace of a Fuchen gliding through the air with natural movement. Combining simplicity with elegance, HelloFont FuChen delivers excellent readability for digital screens while offering strong visual expressiveness in print formats such as posters and brochures. Its distinctive Eastern aesthetic makes it particularly well-suited for culturally rich printed works—ranging from tea packaging to brochures on intangible cultural heritage handicrafts and on cultural and creative products rooted in classical Chinese literature.
Named after the Fuchen, a ritual whisk traditionally used in Taoist practice—the font embodies the Taoist philosophy that “great truths are always simple”. Inspired by the brushwork style of inscriptions on ancient bronze objects from Laozi’s era, it translates core Taoist principles—such as wu wei (non-action) and buzheng (non-contention)—into a contemporary visual language. Changes in stroke pressure and moderate spacing bring a sense of natural flow, echoing the meditative, self-cultivating spirit of Taoism. Beyond functionality, the font becomes an important medium for carrying forward Eastern aesthetics and philosophical thought.

Credits

Senior Manager of Typography
Xinya Lu
Font Designer
Kai Shi
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