2025 | Professional

French Design Awards Gold Winner

Montigo Flagship Store Malaysia

Entrant Company

RPG Commerce Sdn Bhd

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Montigo

Country / Region

Malaysia

Montigo’s flagship experience store is a bold reimagining of retail for lifestyle hydration products, fusing immersive brand storytelling with a strong commitment to sustainability and innovation. The design delivers a vibrant, sensory-rich journey, allowing customers to explore, personalise, and connect with Montigo’s world in a space that is both uplifting and responsible.

The store’s architectural language is shaped by soft curves and organic lines, encouraging natural exploration. Pastel hues and playful color pops reflect Montigo’s diverse product palette, creating a welcoming and cheerful atmosphere. Thoughtfully placed modular shelving makes the full range of drinkware and accessories easily accessible, inviting hands-on engagement.

A standout feature is the integration of large LED screens throughout the space. By replacing traditional one-time printed merchandise displays, these dynamic digital touchpoints dramatically reduce waste and the carbon footprint typically associated with frequent display changes. The LED screens serve as versatile storytelling canvases—showcasing new collections, personalisation options, user stories, and sustainability messages—elevating both the educational and emotional facets of the shopping experience.

The interactive “Personalise Bar” sits at the heart of the store, inviting guests to mix-and-match, test product functions, and experience customisation in real time. Ambient lighting, including diffused skylights and accent spots, ensures the products’ colors and finishes are shown at their best, while warm wood tones balance the modernity of the digital elements.

Every aspect of the store is thoughtfully designed to be eco-conscious—from modular fixtures to QR-enabled info guides, promoting a seamless experience. Montigo’s store stands not just as a retail space, but as a community hub for self-expression and sustainable living, setting a new standard for experiential, environmentally-aware retail.

Credits

Ark Empire Sdn Bhd
Hui Wen
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