Logo design for Rusongchao

Such as the Song tide, meaning to travel back to the Song Dynasty, inherit the culture and lead the trend. The logo is inspired by the derivative dance "Only This Green" from "A Thousand Miles of Rivers and Mountains", and the smart dance posture and streamers are integrated into the character "Song", which not only accurately locates the culture of the Song Dynasty, but also sublimates the artistic aesthetics, and the dancers are happy and free to show the life style of the Song Dynasty.
Song Dynasty costumes advocate simplicity, smoothness and layering, and the flexible characteristics of streamers fit their aesthetics, and the integration of logos highlights the clothing culture and evokes the impression of the Song Dynasty. The two colors of stone blue and stone green are taken from the green landscape of the Song Dynasty, with strong visual impact and ancient charm to show the brand connotation.
Song Ti character carries the historical heritage, and after design deformation, it retains the cultural gene and integrates innovative ideas, and strengthens the visual effect of the logo together with other elements, highlighting the spirit of innovation and development in inheriting the culture of the Song Dynasty, so that the cultural charm of the brand and the value of the times are deeply rooted in the hearts of the people.