2024 | Professional

French Design Awards Silver Winner

SIMWAY

Entrant

Jiangsu Qingwai Technology Co., Ltd.

Category

Product Design - Fashion

Client's Name

Yongjun Wang

Country / Region

China

This sunwear is a fusion of contemporary fashion and comfort, integrating cutting-edge fabric technology and modern design concepts to effectively cater to the diverse requirements of users across various settings.
Addressing the typical shortcomings of traditional sunwear, such as inadequate UV protection, subpar comfort, and mundane design, this product incorporates an innovative fabric developed by BLOOMAGE BIOTECHNOLOGY. This fabric has demonstrated the capability to block over 99% of UV rays and is infused with bio-collagen elements, ensuring the ideal softness and comfort. Furthermore, its ergonomic three-dimensional tailoring guarantees a perfect fit to the body curve and improves user movement flexibility during activities. Additionally, the sunwear features a detachable hat and adjustable cuffs, enhancing its adaptability to a range of outdoor environments based on the user's specific needs.
Emphasizing both functionality and aesthetics, the design team has merged streamlined cuts, graceful silhouettes, and exquisite accessories in this sunwear, optimizing fit and comfort while imparting a distinctive dynamic aesthetic during sports activities. The colour scheme focuses on simplicity with a sense of layers, employing gentle and popular neutral tones in line with fashion trends and effortlessly combinable with various outfits. At the same time, this sunwear is available in multiple colour options to resonate with individual styles as a fashionable accessory. In terms of materials, the blend of soft and lightweight fabrics not only accentuates visual layering and tactile comfort but also incorporates fresh and antibacterial properties, delivering a hygienic and refreshing wearing experience.

Credits

CEO
Yongjun Wang
Development President
Zhen Wang
Principal Consultant
Xin Wang
Project Director
Yong Huang
Design Director
Haiyang Wang
Executive President
Yi Cheng
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