Interview
David Martinez
1 Please give us a brief bio of yourself and your design background.
Hi! David Martinez here! Design has always been part of my life, from the age of 5 I started modifying objects, always related to improvement and beauty. I believe that any object can reach its maximum beauty combined with design, this path led me to design homes and commercial projects. I found it very interesting to design a person's way of living or to design how to enjoy an establishment.
2 What made you become/why did you choose to become a designer/artist?
The ability to provide maximum beauty to any everyday object, and the possibility of designing the way of life of a person or group of them.
3 Tell us more about your agency/company, job profile, and what you do.
In Minimal Studios, we design experiences and provide visual and mental exclusivity, through the design and contribution of beauty and functionality to each of our projects.
4 What does “design” mean to you?
Design is everything, a life without design would be a life without beauty and meaning. For us, design is 80% rock, 10% ballet and 10% heavy metal.
5 What’s your favorite kind of design and why?
I like to create sculptural packaging, giving the sensory possibility of inhabiting a sculpture.
6 To you, what makes a “good” design?
The ability to convey beauty and make you feel special. Life is about experiences and design is everything.
7 How did you come up with the idea for your award-winning design?
It was a challenge to create a vertical home. Create a unique sensory and perceptible beauty experience. Mixing concrete with metal alloys.
8 What was your main source of inspiration for this design?
The sense of verticality.
9 Do you think your country and its cultural heritage has an impact on your design process?
In this case, I would say no but the motor world definitely has an impact on the design process.
10 Congratulations! As the winner of the French Design Awards, what does it mean to you and your company and team to receive this award distinction?
Thank you! It is the consolidation of incessant and meticulous work. It is a confirmation of a work team that remains in the shadows, but without them, none of this would be possible.
11 Can you explain a bit about the winning work you entered into the French Design Awards, and why you chose to enter this project?
It is a project that breaks standards, it is a home with an unconventional vertical projection. It is a very rock n roll project, we knew that design lovers needed to know about this project.
12 What were the main challenges you faced during the design process, and how did you overcome them?
The contained space of the plot was one of the main challenges. The rest was like enjoying an incredible rock concert.
13 How do you think winning this award will impact your future as a designer?
I think it reaffirms us and gives us more strength to continue with the radicalism that characterises us.
14 What are your top three (3) favorite things about the design industry?
The beauty, the feeling of enjoying a conventional usable element and the exclusivity that we are able to convey. It all comes down to life experience through design.
15 What sets your design apart from others in the same category?
Our design does not follow trends and uses materials not designed for this specific purpose, it is pure rock.
16 Where do you see the evolution of design industry going over the next 5-10 years?
I believe the challenge will be to be able to provide the same sensation and aesthetic feeling while complying with the bio-sustainable trend of the moment.
17 What advice do you have for aspiring designers who want to create award-winning designs?
Let them be themselves and trust their specific style, leaving aside possible trends and parallel comments about their aesthetics or aesthetic purity.
18 What resources would you recommend to someone who wants to improve their skills in the design industry?
Let yourself go and find your specific aesthetic.
19 Tell us something you have never told anyone else.
I didn't become a designer, I always was one.
20 Who has inspired you in your life and why?
I always say that I didn't look for the design, it found me.
21 What is your key to success? Any parting words of wisdom?
Knowing that design brings beauty to the daily gestures of our lives improves any action to be taken.
22 Do you have anything else you would like to add to the interview?
Minimal Studio "WHEN DESIGN IS ROCK".
