2026 | Professional

French Design Awards Silver Winner

QUEES Demo Neck Pillow

Entrant

Xiamen Qiaoshi Automotive Products Co., Ltd.

Category

Product Design - Accessories

Client's Name

Xiamen Qiaoshi Automotive Products Co., Ltd.

Country / Region

China

Designed specifically for the dynamics of driving, QUEES Demo Neck Pillow aims to provide users with stable support that conforms naturally to the body.
The headrest features a hyperbolic paraboloid structure to achieve layered pressure dispersion: the surface layer offers a contouring wrap to relieve fatigue, while the inner core provides firm backing for safety, ensuring continuous, adaptive protection for the neck during driving. The lumbar support adopts G3 curvature as its geometric foundation. Combined with a dual-ridge 3D design, it avoids direct pressure on the spinous processes and precisely relieves tension along the muscles on both sides of the spine, creating a more even pressure distribution between the lower back and the car seat.
In terms of materials, the core is crafted from 52D high-density, high-resilience foam, combining robust support with dynamic cushioning. It adaptively absorbs road bumps and inertial impacts, maintaining its structural integrity without deforming over long-term use. The surface is covered with SUPRAIR+ high-performance fabric. Its 3D woven structure creates micro channels that facilitate air circulation, delivering high breathability and a skin-friendly texture to alleviate the discomfort of heat and sweat buildup caused by prolonged sitting.
The overall aesthetic is defined by understated minimalism. Featuring functional ergonomic curves as its core visual language and paired with a low-saturation neutral color palette, it seamlessly integrates into a diverse range of premium automotive interiors.

Credits

Brand Principal
Jingming Wu
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