2024 | Professional

French Design Awards Silver Winner

4thMeal

Entrant

China Sinopharm Healthcare Industry Company

Category

Packaging Design - Health & Wellness

Client's Name

Country / Region

China

The 4thMeal series is a renowned global nutritional healthcare brand under the Sinopharm Group, with a vision of meeting the diverse health needs of individuals. The REVITA CELL is tailored for those seeking anti-aging solutions, while the GLOWING serves as an oral healthcare product designed to alleviate dry and dull skin issues, primarily for female users. The packaging of these products looks uncluttered and delicate, aiming to impress health and purity on consumers at the first glance. The color scheme specific to target groups and smooth transition effects ensure that the packaging is visually prominent. The smart use of embossing, crystal frosting, and lamination techniques further enhances the unique texture and gloss on the package surface. This design not only shows visual art but also creates an emotional connection with consumers. It evokes the imagination of pure water droplets, revitalized life, and radiant light, igniting desires for beauty, youth, and confidence. Consequently it deepens the emotional bond between consumers and the product. The packaging design also aligns with the inherent qualities of the product itself. With a sense of purity, elegance, and superior quality conveyed, it invisibly enhances consumers' perception of the efficacy and distinctive value of these products. Moreover, it handily communicates the core technologies and concepts which in turn craft a form that leaves deep impression.

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