2026 | Professional

French Design Awards Gold Winner

The Black Horse of Longma lang

Entrant

Sichuan Langjiu Co., Ltd.luzhou, China

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shenzhen Bianfa Brand Consulting and Design Co., Ltd.

Country / Region

China

The Black Horse of Longmalang, with the main visual motif of "Black HorseTreads the Clouds, Its Majestic Roar Soars High," depicts the galloping and leaping black steed, embodying a dynamic spirit of triumph and transcendence. The packaging is adorned with "Liu Guang Yellow," exuding warmth and auspicious omens, while its central axis composition deeply roots in Eastern aesthetic order—graceful yet full of vitality. As a masterpiece crafted by Langjiu's unique brewing system, the liquor boasts a delicate and silky flavor profile, paying tribute to every relentless fighter striving for success and yearning to overturn their fortunes.
The spirit of Longmalang embodies the responsibility of the dragon and the resilience of the horse, echoing the ethos of sports—both are for victory! This is the core essence of Longmalang's Black Horse spirit: daring to win, daring to create value, and charging forward relentlessly on life's track. A glass of Longmalang, a heart of unwavering determination.

Credits

Art direction
Mr.Yu Houjun
Graphic design
Mr. Wang Chao
Graphic design
Mr.Song Guo
Graphic design
Mr.Zhou Yunxiao
Graphic design
Mr.Li Wei
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