2026 | Professional

French Design Awards Gold Winner

MAOGEPING 2025 Mid-Autumn Festival Silk Tree Flower Gift Box

Entrant

Mao Geping Cosmetics CO.,LTD.

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Country / Region

China

It is a Mid-Autumn Festival limited-edition gift box that reinterprets Eastern aesthetics and sentiment of reunion through the systematic integration of color layering, material texture, and craftsmanship.

For the exterior, the gift box features a deep black base accented with gold lines. The round fan-inspired composition, paired with a lunar halo visual element, helps create an evocative atmosphere. The shimmering gold and the dark background form a striking visual contrast, cultivating a restrained yet elegant Eastern aesthetic. This design also echoes the emotional themes of reunion and gifting associated with the Mid-Autumn Festival, allowing users to feel the festive spirit even before opening the box.

Regarding craftsmanship, the lid is covered with silk fabric and features silk tree flower patterns presented with fine embroidery. This translates traditional Eastern motifs into a modern design language, achieving refined texture and visual depth. The interior structure uses EVA foam lined with silk fabric to securely hold the product while enhancing the tactile experience and unboxing pleasure. Moreover, a makeup mirror is embedded into the inner lid, transforming the gift box into a sustainable cosmetic organizer beyond its ceremonial use.

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