Industrial Bank Lanzhou Branch History Museum

This exhibition hall is centered around the core design concept of "Financial Mission · New Chapter of the Silk Road," skillfully integrating Industrial Bank's development narrative guided by Party-building, the cultural heritage of the Silk Road, and the modern financial brand image to create a unique and innovative Party-building cultural space.

The design delves deeply into the artistic essence of Dunhuang in Gansu and the cultural significance of the Silk Road, seamlessly blending the red thread of Party-building, the financial attributes of the bank, and the geographical characteristics of Lanzhou. Through narrative sections such as "Tracing Origins," "Forging Ahead," and "Green Future," it systematically showcases the bank's developmental journey and sense of responsibility—from Fujian to Lanzhou, from history to the future—vividly conveying its contributions to national strategies and local economies.

In terms of spatial experience, the design innovatively employs several distinctive techniques: oil painting layering simulates the texture of Dunhuang murals; special coatings recreate the rough texture of rammed earth walls in northwest China. Additionally, a circular sound field in the entrance rotunda uses acoustic reverberations to evoke a sense of timeless history, subtly echoing the thematic transition from the Maritime Silk Road to the Land Silk Road.

The project embodies Industrial Bank's "Green Bank" philosophy, utilizing eco-friendly materials throughout, 100% LED energy-efficient lighting integrated with intelligent sensors that adjust automatically based on natural light and foot traffic to ensure energy efficiency. A dedicated green finance exhibition area highlights its commitment to a sustainable future.

This project successfully breaks away from the conventional stylistic norms of traditional Party-building spaces, empowering the brand through culture. Within a high-end office building, it constructs a brand spiritual sanctuary that combines profound political significance, distinctive regional characteristics, and exceptional experiential quality, helping the owner achieve a deep brand image presentation and upgrade in the northwest region.