2026 | Professional

French Design Awards Gold Winner

LIUHE

Entrant

Beijing Witcom International Brand Consultant Co., Ltd

Category

Conceptual Design - Branding & Identity

Client's Name

Sichuan Nanchong Liuhe (Group) Co., Ltd.

Country / Region

China

The LIUHE Silk brand was established in 1912 in Nanchong City, Sichuan Province, China. Known as the "Silk Capital of China" and the birthplace of world silk, the brand was co-founded by renowned Chinese educator and former Vice President of the People's Republic of China, Zhang Lan, among others. Its products won a gold medal at the 1915 Panama-Pacific International Exposition and have been awarded the titles of "China Well-Known Trademark" and "Time-honored Brand" by the Chinese government.
To meet the growing domestic and international demand for high-quality silk products, LIUHE embarked on a brand internationalization journey. In 2025, it launched a new brand identity. The logo creatively draws inspiration from the ancient Chinese manual "silk spinning wheel," integrating the spinning wheel with the Chinese characters for "六合" to visually represent the spinning wheel, the brand name, and silk threads. This design highlights the brand's industry attributes and profound historical and cultural heritage.

Credits

Fu Yong
More Gold Winners
Interior
2026
French Design Awards - Beijing Urban Construction·Future Expectation

Entrant

Beijing De Fang Yuan

Category

Interior Design - Living Spaces

Product
2026
French Design Awards - SI08 High-Pressure Pulse Garment Steamer

Entrant

Shenzhen Northern Hemisphere Network Technology Co., Ltd.

Category

Product Design - Home Appliances

Interior
2026
French Design Awards - Dongguan Nancheng  Commerce and Finance Tower

Entrant

Shenzhen Maide Construction Engineering Co., Ltd.

Category

Interior Design - Commercial 

Fashion
2026
French Design Awards - Himalaya H8848 Polaris Comm Mountain Hardshell Jacket

Entrant

Guangzhou Himalaya Outdoor Products Co., Ltd.

Category

Fashion Design - Tech-Integrated Fashion