2026 | Professional

Entrant Company
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Client's Name
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Mengning Dairy Ningxia Plant Digital-Exhibition Upgrade Project
Mengniu’s Ningxia site—the world’s first “super-smart” dairy plant—was built to become the benchmark of new-quality productive forces in the dairy sector. More than twenty years of Mengniu’s R&D innovation, digital transformation, green development and open-sharing practices have been embedded in every corner of this fully digital plant. The digital-exhibition upgrade turns these achievements into an immersive, end-to-end experience.
Concept: “A Digital March Written for Consumers”
The storyline unfolds the entire digital economy chain of Mengniu, creating a journey that resonates with consumers’ own aspirations. Center-stage is the plant’s autonomous operating model—”from the plant manager commanding the factory to algorithms commanding the plant manager.” A virtual “Digital Commander”, the embodiment of the digital plant manager, serves as the intelligent brain and control hub of both the factory and the exhibition hall. It orchestrates six smart-platform galleries—smart sourcing & supply, smart energy, smart production, etc.—performing a synchronized digital symphony.
In the Smart Production zone, robotic arms interact with a virtual production line, blending physical and digital scenes so visitors can feel both the efficiency and the human touch of tomorrow’s dairy manufacturing.
Credits
Entrant Company
Cheng Yi Interior Design
Category
Interior Design - Residential
Entrant Company
Junfei Teng
Category
Product Design - Educational Toys & Games
Entrant Company
Jiaxing Wuyin Enterprise Management Consulting Co., Ltd.
Category
Product Design - Hobby & Leisure
Entrant Company
Shenzhen Junpei Jewelry Group Co., LTD
Category
Product Design - Jewellery