2026 | Professional

French Design Awards Silver Winner

Second Life

Entrant

Shijiazhuang Xianxing Brand Design Co., Ltd. / Hu Yisong / Yang Linghua/Han Xiaoyang/Cui Jinlong

Category

Packaging Design - New Category: Brand Logo

Client's Name

Yifang Xinsheng Medical Technology (Beijing) Co., Ltd.

Country / Region

The brand symbol of Yifang Anti-Aging is rooted in the Chinese character “方”. It builds a modern visual system infused with Eastern wisdom. A rounded-diamond outer contour evokes the ancient cosmology of “round sky, square earth”. Inside, the character “方” is re-imagined as an open, stretching human figure, declaring a people-first philosophy. The dot above stands for a living cell; the balance scale below stands for precision science—together they spark a dialogue between “Dao” and “ technique”. This concise language conveys the brand’s unique promise: marrying TCM’s balance wisdom with Western precision technology. Simplicity carries depth; balance radiates vitality, injecting new humanistic and tech DNA into the traditional medical-aesthetics field. These elements form a flexible, extensible core gene that systematically delivers the value of “Eastern wisdom as Dao, Western science as technique.”

Credits

Creative Director
Hu Yisong
Designers
Yang Linghua, Han Xiaoyang, Cui Jinlong
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