childhood sweetheart series packaging

The packaging, tailored for the green plum & jasmine flower pastry, draws inspiration from the Nanjing-based allusion of ‘childhood sweethearts’. Through exquisite hand-painted illustrations, it perfectly marries attractive narrative with visual elegance.
In ancient times, there was an old street in Nanjing called ‘Changganli’, and two neighboring households lived there, each with only one child: a boy and a girl. One day, the girl sat idly at her doorstep while the boy galloped through the alley using a bamboo stick as his horse. Later, the two played a game of tossing green plums in the courtyard, innocent and uninhibited. Years later, they married, and locals made the green plum & jasmine flower pastry to symbolize the blessing of enduring love born from childhood companionship. The packaging narrates the story through exquisite hand-painted illustrations and a gentle color palette of elegant beige, plum green, and jasmine white, creating a simple, warm, and nostalgic atmosphere while celebrating the purity of first connections that last a lifetime—evoking great emotional resonance with consumers.
With the packaging rooted in profound regional culture, the product is ideal as a local souvenir or a festive gift, striking a balance between cultural significance and practical value. Transcending the role of a simple food container, the packaging doubles as a refined visual embodiment of Nanjing’s traditional folklore, not only showcasing distinctive regional charm but also carrying deep emotional memory.