2025 | Professional

French Design Awards Gold Winner

Oxford Reading Tree BCK Bilingual Story Machine

Entrant Company

Wonder Education

Category

Product Design - Educational Tools / Teaching Aids / Learning Devices

Client's Name

Country / Region

China

This bilingual story machine is designed for children aged 0-8, offering an innovative approach to early language learning that combines cognitive enlightenment with emotional companionship.
The design features 3D versions of the beloved Oxford Reading Tree characters—namely Kipper, Biff, and Chip—faithfully recreated from their original 2D illustrations. Key identifying features and colors are preserved: Kipper wearing his orange striped top and red backpack, Biff with her red bow hairband, and Chip cradling his favorite soccer ball, making each character instantly recognizable. The overall silhouette is softly rounded, with a large head that aligns with children’s preference for a friendly, carton form, fostering an immediate emotional connection with little ones. The surface is coated with matte, skin-friendly silicate paint, making it comfortable to hold and play with while mitigating the typical coldness of electronic devices. As for essential functional elements, like control buttons, speaker grilles, and indicator lights, they are discreetly incorporated into design details, including the clothing, backpacks, and outsoles, achieving a clean aesthetic without compromising on practicality.
The educational content rests on a well-established professional foundation. As the sole official strategic partner of Oxford University Press in mainland China, Wonder Education has created specialized, in-depth online courses based on the Oxford Reading Tree series. The story machine is preloaded with three core resources: scientifically leveled bilingual lessons, authentic original audio, and English nursery rhymes, all designed to support children at different stages of language development. With usability in mind for young children, essential functions are simplified into four buttons, enabling intuitive interaction. Complementing this simplicity, the built-in high-fidelity speaker delivers clear and rich sound, transforming language learning into an engaging and enjoyable experience that children genuinely love.

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