2025 | Professional

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Located on the central axis of Wuhan’s Zhongbei Road—its financial spine—this project crowns the city’s ultra-luxury segment with a landmark residence that redefines both product excellence and lifestyle for Wuchang’s elite. Rising from the capital map of Zhongbei Road, Poly Shahu Jarui fuses capital flow and living aesthetics into a single statement. Within a 3-kilometer radius sit more than 400 regional financial headquarters; the Carbon Exchange Tower alone gathers 72 dual-carbon enterprises, weaving a daily net of capital measured in tens of billions. Every detail of the show flat is calibrated to the time philosophy and spatial expectations of the financial elite.
The design inherits the axial symmetry of classical architecture, endowing the building with a solemn, stable presence that commands authority. Simplified decorative motifs—evolved from classical precedents—still enrich the metropolitan style: slender moldings offset by robust materials, discreetly adorning doorways, cornices, and belt courses. In this balance, the residence retains the gravitas of classical architecture while embracing the crisp clarity of modernism.
Credits
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NCD Studio
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Architectural Design - Landscaping
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Guolea brand strategy consulting agency
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Packaging Design - Rebrand
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ShenZhen AaRT Company
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Architectural Design - Public Art & Public Art Installation
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B'IN LIVE CO.,LTD.
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Conceptual Design - Exhibition & Events