2025 | Professional

French Design Awards Silver Winner

EconoSense - Turning complex financial news into

Entrant Company

Yeejung (Joanna) Yoon

Category

Conceptual Design - Mobile Life

Client's Name

Country / Region

United States

EconoSense is a mobile-first experience that empowers users to understand how national economic trends impact their personal finances. Designed for underserved audiences—including immigrants, young adults, and those without financial expertise—EconoSense simplifies complex topics like interest rate hikes, inflation, and taxation, translating them into personalized, actionable insights.

The experience begins with a conversational onboarding flow, allowing users to input key life details (e.g., student loans, rent, savings goals). Based on these inputs, EconoSense curates relevant financial news and breaks down its real-life implications. For example, a news headline about a central bank interest rate decision is translated into how it might affect a user's credit card payments, rent, or student loan interest.

By combining financial journalism, UX design, and behavioral science, EconoSense turns abstract data into practical knowledge. The interface is clean, intuitive, and visually digestible, using icons, micro-interactions, and clear typographic hierarchy to enhance comprehension and accessibility.

EconoSense was born out of the realization that while financial news is everywhere, it rarely answers the most important question for everyday people: “What does this mean for me?” With this project, we aim to close the gap between financial systems and everyday life, empowering users to make smarter decisions and feel more confident in navigating their economic reality.

More Silver Winners
Architectural
2025
French Design Awards - Vernacular Spectacular

Entrant Company

Tsun Yi Lam

Category

Architectural Design - Conceptual Design

Interior
2025
French Design Awards - La Caverne

Entrant Company

DanZe Interior Design

Category

Interior Design - Beauty Salon

Interior
2025
French Design Awards - Italian CASLANO Paint Art Gallery

Entrant Company

BR DESIGN ENGINEERING CO.LTD

Category

Interior Design - Showroom / Exhibit

Conceptual
2025
French Design Awards - Smart and Auto Manufacturing System for Woodworking Tools

Entrant Company

Wuxi Xinke Tools Manufacture Co., Ltd - Guo Chenyu

Category

Conceptual Design - Technology