2025 | Professional

French Design Awards Silver Winner

Cloud Cluster & Verdant Mountain

Entrant Company

Guangzhou Upward Youth Planning and Design Co., Ltd

Category

Product Design - New Category: Cultural and Creative Products

Client's Name

Country / Region

China

Cloud Cluster & Verdant Mountain are the mascots for the Communist Youth League Committee of Baiyun District, Guangzhou, China, harmonizing regional culture with youthful vitality. They are originally sparked by "Baiyun Mountain", a famous scenic spot of Baiyun District, transforming the volunteer spirit of the local Communist Youth League into a mass-productive, interactive, and cute IP system.

Drawing inspiration from the element of "Baiyun (White Cloud)", the Cloud Cluster features an adorable, cloud-like shape accented with symbols of the Communist Youth League, presenting an approachable, curved silhouette. It incorporates low-saturation Macaron colors and rounded corners to enhance emotional affinity. As a female character, the Cloud Cluster conveys the closeness and friendliness of the Communist Youth League through warmth and cuteness.

The Verdant Mountain echoes the image of "Baiyun Mountain". Inspired by the contour of Baiyun Mountain, it applies soft folding lines and cyan-to-emerald gradients, combined with the volunteer heart-hand emblem, reflecting the upward growth of youth energy. As a male character, the Verdant Mountain symbolizes vigor and youthfulness, radiating positivity and enthusiasm from the Communist Youth League.

Cloud Cluster & Verdant Mountain are designed with a unified modular proportion to ensure scalability and visual harmony. They can be produced in various materials and forms—plush toys, vinyl figures, or metal badges—making them easy to mass-produce and widely applicable. They adapt to multiple settings, such as charity markets, school pop-up events, and digital sticker packs, spreading positive values while connecting the Communist Youth League with young people.

Credits

Wu Lijun
Wei Dinghua
Chen Jinming
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