2025 | Professional

French Design Awards Gold Winner

Bestune YueYI 08 Cockpit HMI

Entrant Company

FAW Bestune Auto Co., Ltd/ FAW Bestune Auto Co., Ltd Digital Cockpit Center

Category

Conceptual Design - Digital

Client's Name

FAW Bestune Auto Co., Ltd

Country / Region

China

The HMI system, themed “intelligent cube, seamless interaction”, draws inspiration from the infinite variability of Rubik’s Cube and the boundless potential of technology. The Rubik’s Cube’s ability to generate infinite combinations through rotation resonates deeply with the goals of digital cockpits in smart vehicles—flexible interaction and diverse user experiences—making it a rich source of inspiration for HMI system design.

Using the Rubik’s Cube as both design language and intelligent core, the interface architecture is constructed with clear layers and rigorous logic, making it flexible, dynamic, and intuitive—responding to user needs with an almost lifelike intelligence and precision. Centered on user experience, the system adopts a seamless, full-scenario design approach—integrating 3D visual elements with gesture-sensing controls and dynamic scene transitions to deliver a smooth, dynamic, and immersive interaction. Animated dynamic graphic design breaks away from the cold, command-driven conventions of traditional human-machine interaction and breathes life into the digital interface and infuses technology with a human touch. The HMI system leverages a digital twin engine to dynamically adapt cockpit interface content in real time based on actual environmental data, making the cockpit a seamless extension of the surrounding environment. Considering different usage habits of global users, clear, universal graphic symbols and multilingual support help bridge cultural gaps, making the interface accessible and intuitive for users across diverse backgrounds.

From a design aesthetic perspective, the product takes inspiration from the geometric facets of a Rubik’s Cube, blending sharp straight lines with flowing curves to create a visual form that balances technological sophistication with spatial order. Every element is meticulously proportioned and spatially arranged to achieve a harmonious golden ratio. Meanwhile, dynamic interplay of light and shadow simulates that of the physical world, transforming the interface into a refined work of digital art.

Credits

FAW Bestune Auto Co., Ltd Digital Cockpit Center
Xinyu Dong
FAW Bestune Auto Co., Ltd Digital Cockpit Center
Tong Ji
FAW Bestune Auto Co., Ltd Digital Cockpit Center
Haifeng Zhou
FAW Bestune Auto Co., Ltd Digital Cockpit Center
Xiao Liu
FAW Bestune Auto Co., Ltd Digital Cockpit Center
Shunshun Liu
FAW Bestune Auto Co., Ltd Digital Cockpit Center
Lu Dong
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