2025 | Professional

French Design Awards Gold Winner

SEROVA Comfortable and Stable

Entrant Company

JIANGSU SEROVA OPTICAL GLASSES CO.,LTD

Category

Product Design - Eyewear

Client's Name

Country / Region

China

The SEROVA Comfortable and Stable is a youth eyewear frame co-designed with a Chinese aircraft carrier theme, targeting users aged 12 to 20, empowering China’s younger generation to confidently stride forward with a global perspective.
The core innovation lies in the highly flexible elastic structure at the temple tips. This design, with an elastic mechanism embedded in the temple sleeves, allows the temples to freely adjust inward and outward, adapting to various head shapes and precisely fitting the ear cartilage. This unique structure ensures the frame remains securely stable on the head even during intense activities, significantly enhancing wearing stability and comfort, providing superior visual support and user experience.
The frame’s core material is EMS TR90, an advanced polymer with memory function, representing the forefront of international frame material technology. EMS TR90 weighs only half as much as traditional composites but offers over twice the impact resistance. Additionally, it excels in color expression compared to standard plastics, delivering vibrant, saturated visual effects. This enables precise reproduction of the aircraft carrier insignia and overall color contrast on the temple exterior, enhancing the frame’s texture and visual depth. The frame exterior adopts a futuristic metallic gray, while the inner temple tips are accented with high-saturation orange brand color, creating a striking yet harmonious contrast that boosts the product’s vibrancy and design appeal. This visual expression strongly attracts young consumers, enhancing brand recognition.
Addressing the physiological traits of developing teenage nasal bridges, the SEROVA Comfortable and Stable features wide silicone nose pads with functional texture designs on the inner side for effective sweat and moisture wicking. This improves fit and anti-slip performance while alleviating pressure and discomfort from prolonged wear.

Credits

Cai Qizhen
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