2025 | Professional

French Design Awards Platinum Winner

GreenTown Paradise Villa

Entrant Company

PURE DESIGN

Category

Interior Design - Residential 

Client's Name

GREEN TOWN

Country / Region

China

As the latest masterpiece of GREENTOWN's "LU Series," this Tiantai Mountain residence synthesizes regional cultural essence with contemporary aesthetics, crafting an elevated sanctuary above the clouds. Targeting accomplished individuals where familial and social identities intertwine, PURE DESIGN redefines domestic architecture as a hybrid social space that harmonizes private retreat with status embodiment.

Through meticulous programmatic zoning, the design establishes fluid thresholds between intimate family areas and semi-public entertaining zones. Refined craftsmanship orchestrates material dialogues - luminous stone veneers contrast with richly grained wood paneling, creating visual tension between lightness and gravitas.

Key spatial interventions:

Ceremonial Foyer: Symmetrical screens frame a circular dining hall, where custom pendant lighting interacts with veined marble flooring through curvilinear ceiling articulation.

Dynamic Core: Transforming original corridors into a radial hub, the central dining area bridges open-plan living room and Western kitchen bar, enabling 360° social circulation.

Material Counterpoints: Translucent stone cladding defies massiveness through delicate veining, while deeply stained timber gains tactile presence via pronounced grain patterns.

Spatial connectivity reaches its zenith at the living room balcony, where cantilevered stone slabs merge interior luxury with mountain vistas. This architecture of contrasts - between solidity and transparency, tradition and modernity - ultimately forges a timeless vessel for cultivated living.

Credits

Director/PURE DESIGN
Ziwei Guo
More Platinum Winners
Interior
2025
French Design Awards - THE  SPRING  SHORE

Entrant Company

YHDQ Design

Category

Interior Design - Public Spaces

Interior
2025
French Design Awards - Zhen Villa

Entrant Company

Haiping Interior Space Design

Category

Interior Design - Residential 

Product
2025
French Design Awards - TECNO CAMON 40 Premier 5G

Entrant Company

Shenzhen Tecno Technology Co., Ltd

Category

Product Design - Mobile Phones, Tablets and Wearables

Interior
2025
French Design Awards - Ningbo ONE&ONLY Living Experience Center

Entrant Company

Hangzhou Sheshi Soft Decoration Design Co., Ltd

Category

Interior Design - Commercial