2024 | Professional
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Pilsner is a Chinese beer brand produced by Tsingtao Brewery, which was founded by Germans 120 years ago in northern China. The limited edition is designed to celebrate the 120th anniversary. To impart a sense of ceremony to the 120th anniversary of Tsingtao Beer, we draw inspiration from the story of Pilsner beer, using illustrations to depict German classical aesthetics and the century-long history of Tsingtao Beer, engaging in an emotional interaction between the brand and consumers, and crafting Pilsner as a classic of the century.
Credits
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Knovo Studio
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Conceptual Design - Gaming, AR & VR
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Shandong Yunhan Wood Industry Co., Ltd.
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Interior Design - Showroom / Exhibit
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Maudea Design
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Interior Design - Hotels & Resorts
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Yongkang Changfeng Industry & Trade Co.
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Product Design - Workplace & Office