Tager

Amid the ever-expanding realm of the Internet, IP images have garnered significant attention from enterprises as distinctive brand identifiers. An exceptional IP image not only elevates brand image and recognition but also lures a vast target audience. Hence, we introduce this innovative IP image design scheme, tailored to carve a one-of-a-kind brand identity for enterprises. Our design revolves around the iconic tiger, often perceived as a symbol of courage and boldness, embodying the company’s intrepid, forward-thinking, and innovative ethos. Additionally, tigers also represent peace and happiness. When we was pondering over the the design of Tager, we grappled with the tiger’s visual identity. We extensively referenced various IP illustrations and real-life tiger representations. Our goal was to craft a tiger that is uniquely "tiger-like yet unconventional", after trying dozens of tiger sketches, we finalized the look of Tager, the second-to-none tiger design. The vibrant red-orange hue embodies courage, enthusiasm, and serves as a symbol of injecting vitality into the industry. We’ve reinvented the traditional Chinese cloud pattern, infusing it into the tiger IP’s stripes. Additionally, a U-shaped pillow complements the design, enhancing its cultural appeal and making the IP image more approachable. Furthermore, we’ve expanded Tager’s image into an array of badges, emojis, water cup logos, festive posters, red envelope animations, and etc., all inspired by the auspicious symbols of prosperity, longevity, happiness, joy, and abundance. Born on Dec. 8th, Tager may seem outwardly disgruntled, yet his kind and warm nature shines within. He always remains emotionally composed, even when responding to the client’s requirements for numerous revisions of the work, and owns a cat named KiKi.