Waving Your Fingers

The Mid-Autumn Festival gift box packaging, tailored for Shanghai Changzhi Network Technology Co., Ltd., features a unique design, aiming to encourage every employee to pursue excellence in work and life and become an extraordinary self.
The packaging takes “Moon on the Fingers” as the design theme. “Moon” in the theme not only highlights the Mid-Autumn Festival, but also shares the same pronunciation with “leap” in Chinese, so as to fully deliver the idea of “Waving Your Fingers”, echoing the company name “Changzhi Network” (“zhi” in the company name is the Chinese character for “fingers”) and aligning well with the company’s main business — mobile gaming products. Meanwhile, the packaging, with “rhythm” as the design concept, adopts gradient lines slightly thicker in the middle to form the moon pattern, giving a dynamic visual effect and a sense of visual layering. Such a design emphasizes the product’s position as a Mid-Autumn Festival gift box, and suggests that the company will continuously move forward with vigor and energy. Additionally, “moon”, “transcendence” and “pleasure” are also pronounced the same in Chinese, which conveys best wishes for the development of the company and employees to greater heights for more brilliant achievements.
In terms of color selection, the packaging utilizes warm “Full Moon Yellow”, mysterious “ Starry Sky Silver ” and calm “Moonscape Gray” to add a sense of technology while embodying the charm of Chinese traditional culture, further creating an atmosphere of the Mid-Autumn Festival.
Besides moon cakes, there are also well-chosen items including water bottles, building blocks and Frisbees in the gift box, showcasing the company’s deep concern for employees. Their geometric images, composed of the neatly arranged gradient lines, are respectively printed on the inner independent boxes, which allows users to clearly know the contents, and echoes the design concept of the gift box. Moreover, the outer box with the tear-open design is convenient for users to unwrap, and reduces the use of glue, promoting environmental protection.