2024 | Professional
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Hengxu Manyuan Continuous Care Retirement Community is Beijing's first CCRC project wholly owned, operated, built, and managed by a state-owned enterprise. Hengxu Manyuan adopts the internationally established CCRC (Continuing Care Retirement Community) model, providing a comprehensive range of continuous care services for the elderly, including independent living, assisted living, skilled nursing, and memory care. The name "Manyuan" symbolizes a "fulfilling life, a garden of freedom."
Hengxu Manyuan upholds the concept of "enjoying old age rather than just aging," following the brand philosophy of "the warmth of home, the companionship of love." The community aims to break the "physical and mental barriers" that hinder socialization and personalization in traditional elderly care institutions. It strives to create an open, neighborly, shared, co-constructed, and co-governed happy community for the elderly and their families.
Credits
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Hefei CHUNJIAODU Brand Consultant Co.,Ltd.
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Packaging Design - Rebrand
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FTA
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Architectural Design - Healthcare & Medical Facilities
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Ningbo PEACEBIRD Fashion Clothing Co., Ltd.
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Product Design - Fashion
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Ching Chuan Interior Design
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Interior Design - Residential